Thoughts & Expertise
Marketing perspectives, strategy guides, and lessons from 15+ years of helping startups and SMBs grow.
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The Startup Hire That Actually Moves the Needle
Why experienced marketing generalists outperform specialists at early-stage companies, and why the sequence of hiring matters more than most founders realize.
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Why Agentic AI Is the Next Competitive Advantage for Small Businesses
How agentic AI is transforming marketing workflows for startups and SMBs, and why now is the time to pay attention.
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15 Years of Marketing Experience and Here’s What I’ve Learned About Growing Small Businesses
Why startups and SMBs deserve the same caliber of marketing strategy as the world’s biggest brands.